CPI is a pricing model for user acquisition campaigns, where advertisers pay a set fee to an ad network whenever their app is installed.
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Cost Per Action (CPA)
To determine the cost per action, divide the total advertising expenditure by the number of times the specified event occurs.
Cost Per Lead (CPL)
Cost per Lead (CPL) is a key digital marketing metric that measures the expense incurred to acquire a new lead.
Cost Per Sale (CPS)
CPS, also known as cost per conversion, is the expense incurred by an advertiser for each sale generated through a specific advertisement.